Webinar Best Practices, WebinarsWeb seminars, or shortly called webinars, are a modern tool used by a lot of companies for holding online conferences or for training. Especially popular in the software industry, webinars can be used to present your software to the audience by sharing your screen at the same time showing your product and communicating with one or more of your potential clients without having to travel somewhere, rent a presentation room or office or waste your precious time on traveling.

A webinar is a powerful tool in the hands of an experienced sales agent, especially in situations when they have an interesting party for their product. An agent can use the web conference tools to share his screen, show off the product by highlighting the best characteristics and features and gain a prospective client’s trust.

One of frequently mentioned benefits of using webinar tools is the re-usability of such recorded content. You can use previously recorded webinars to post on your website for other potential customers to watch and listen to, or to share them with your new employees as part of their training process.

Usually, in order for a potential client to request a webinar, they need to fill out a form on the website and select a preferred time. If a person made an effort to do that, we can easily assume that they are very interested and in need of a product like the one you offer. Having an opportunity to present all your product characteristics to that prospect is a huge benefit for an experienced sales person, especially when knowing that they are definitely in need of such a product or service.

One big advantage of a webinar use is that you can actually show your product or video to an interested party, instead of just telling them about it. Now the client has an opportunity to see the product he is buying instead of just having to visualize it in his head.

Another huge benefit of using a webinar is that it saves you a lot of time. You no longer need to travel across the country to hold a seminar for some big company. All you need is a good Internet connection and proper webinar software and you can line up even a couple of webinars in a row and gain maximum effect with multiple clients.

When using such tools keep in mind that not all your potential customers are technical experts. So give them some time or guidance on how to install proper software on their end in order to join you on that webinar. With some of those most popular webinar tools, this process is made super easy, even for non-techy individuals, so all you are left with is to send a reminder to your prospective client about your online meeting a couple of minutes before it starts and you are good to go.

As with any other means of communication, it is important to prepare well. The better you know your prospect, the higher the chances are you will win that sale. So try to communicate their needs before the webinar so you could prepare yourself more appropriately and focus on their specific issues or questions and how your product would help them overcome them.

During the webinar give your audience a chance to ask questions or state if they are slightly overwhelmed. If you start hearing such complaints, then the best idea would probably be to split one big webinar into a series of shorter ones, covering specific topics in each. This method may help the client focus better, prepare, and it may give them some time to contemplate on what they previously saw and heard.

Although we have mentioned some of the webinar best practices, we will not single out any specific webinar software in this article; however, there are many useful ones out there to try out. Depending on your product and industry niche, you may find some of those tools more or less productive for your specific case. We encourage you to try a couple of different ones and find a perfect fit for you and your sales team. Happy selling!

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

Success Stories


It was hard to keep Menchie’s young and mostly part-time staff informed about shift changes, until Menchie’s discovered Ximble’s easy-to-use smartphone app.

Fast Fix

Ximble’s easy-to-use scheduling tool allows Fast Fix employees to remotely access shift information, and integrates with their Point of Sale and Payroll systems.

Spry Health

When spreadsheets became too complicated, Spry Health sought simple, cost-effective timekeeping software so they could concentrate on growing their business.

Spirited Gifts

Since switching to Ximble, Spirited Gift no longer struggle with employees turning up at the wrong time, for the wrong shifts.

Re-bath of South Florida

Re-bath required timekeeping software that was simple, flexible, and that could grow with their business.


When they outgrew their own internal system, Vastrm chose Ximble to track their part-time and contracted employees, both in and out of the office.

Excellence Martial Arts

All that Excellence Martial Arts were looking for was basic employee timetracking, with payroll reporting. Ximble’s cost-effective software was the ideal solution.

Collab Inc

Manual timesheets were a poor fit for Collab, and with no easy to feed the data into Gusto they began looking for a viable solution to their scheduling and time tracking headaches.

Carolina Moves

Follow Carolina Moves’ journey as they transitioned from using an archaic time tracking and data entry methods to using something that could optimize their processes and integrate with Gusto.

Bearings Bike Shop

Read how inaccurate time keeping methods forced Bearing Bike Shop to approximate working hours leading to significant losses over the year, until implementing Ximble.

Mermaid Life Chameleon

Needing a simplistic solution to their scheduling and time tracking needs, Mermaid Life didn’t want a solution that would over deliver and overcharge for what they required.

Krein Knives

Outgrowing spreadsheets, Krein Knives now needed a time tracking solution that could accurately track irregular working hours and automate as much of the administrative process as possible.


Looking for automation and simplicity, Garmentory turned towards Ximble in hopes of resolving their time tracking woes.


With their eyes set on rapid growth, Novvia needed to implement a scheduling solution that could effectively scale as the business grew while integrating with the existing payroll system.


Discover how Story2 resolved their time tracking and payroll problems by implementing Ximble into their arsenal of tools and integrating it with their payroll platform, Gusto.

CareCentric Pty Ltd

Spreadsheets lacked the scalability and flexibility that CareCentric Pty Ltd needed as they grew and needed something that would be responsive to their changing needs.

Bou Cou Dancewear

Struggling with varying availability of staff, scheduling for multiple store fronts and managing payroll, Bou Cou Danceware needed a solution to their scheduling and time tracking needs.

Best Pets Veterinary Hospital

Constantly fighting wasted time from data entry errors, outdated methods of scheduling and time tracking were taking their toll. Discover how Ximble helps them overcome their challenges.

Hook SEO

Read how Ximble helped Hook SEO with their time tracking and scheduling problem when they noticed too much time was being wasted on data entry.

National Strategic

After a rapid increase of employees, National Strategic’s dependence on spreadsheets for time tracking was no longer viable. Find out how Ximble solved their problems.

miR Diagnostics

Find out how miR Diagnostics implemented Ximble’s time tracking features for their employees and how it improved their payroll operations through the Gusto integration.

Followell Fotography

Effective time tracking in and out of the office and Gusto integration was important for this photography company. Find out how Ximble stepped up to meet the challenge.


Ximble provided an inexpensive and user friendly solution to CARP’s time tracking and Gusto integration needs. Find what won them over and how it bettered their operations.


Discover how the time tracking and extensive feature of Ximble helped improve ILKB’s operations with the Gusto integrations and ximbleChat platform without breaking the bank.


A tech savvy company that integrates technology into your offices and homes. With their skill and knowledge, they turn your ideas into reality.

Wise Owl Animal Hospital

An animal hospital that combines traditional and modern medicine to provide superior animal care. They raise awareness and provide advice on excellent pet care.

Armstrong Property Management

A property management consulting that specializes in home real-estate. They offer an abundance of services to property owners.


A restaurant consulting company that helps you take your business to the next level. With the best advisors, they can help you expand your business.

Liquid Consulting

A consulting company that strives to become your food processing partner. Comprised of skilled technicians and employees to improve your business.

Alta Animal Hospital

Find out how Alta Animal Hospital do away with printed shift calendars and move to a 100% mobile platform.


Read how Ximble helps Montefiore eliminate the need for multiple spreadsheets and calendars.

Rudy’s Pub & Grill

By utilizing Ximble, Rudy’s Pub & Grill has seen a 60% decrease in missed shift from schedule confusion.


Learn how TouchSupport was able to manage employees at multiple locations with ease and save 8 hours a week by using Ximble.

Try Ximble for 14 days free

No credit card required. Cancel any time.