How to Increase Brand Awareness

Ways to Increase Brand Awareness, How to Increase Brand AwarenessMarketing tactics have dramatically changed over the last decade, especially with the growth of the social media market and new technology improvements. The task of reaching out to your targeted audience and measuring brand awareness has become increasingly challenging, despite more and more available online tools and social media platforms.

How to create better brand awareness within your targeted market? Are there any useful tips and tricks that can save us money and provide a better outcome? Let’s take a look at some of the most efficient ways to increase brand awareness:

Create sharable content. Give your target audience a reason to share your opinions and thoughts and do your marketing job for you. With an increase of social media network users, this step may become a very important one for your business. Creating an effective title for your content and some valuable tips for the industry may prove valuable to your audience reach.

Add a personal touch to your business awareness. Your customers should see that you are not a corporate robot and that you do have an intriguing personality. Staying within the professional boundaries, feel free to experiment with your approach to market and your audience and do not be afraid to step out with honest opinions and bring some personality to the table.

Provide excellent customer support. The most important thing after the product’s price and quality is the customer service. Your clients or prospects may have some questions about the product or service you offer and their first impression of your customer service may set a ground for their overall impression of your company.

Read and listen through social media, don’t just post. Take some time to carefully read comments and posts made by your current group fans or your competitors. Posting quality content is important, but reading what others say about your business and about your competitors’ strengths and weaknesses could greatly benefit for your approach.

Stay in touch with the market. Although creating a brand name is important, maintaining a contact with your target audience is of equal importance as well. Stay in touch with your clients and prospects by occasionally sending them a newsletter, social media post or any other means of communication just to remind them you are still here, or else you might get forgotten.

Write blog articles with valuable content. Spoil your audience by providing them with valuable articles about what they want to know or learn. Turn your occasional website visitors into followers and try to deliver the content on a regular basis. Although some of them may not be your actual customers, you would like to help them associate you with your industry niche. This is valuable on multiple levels.

Use the same logo on all fronts. In order to make your brand recognizable, create an effective logo and use it in all fields of your interaction with prospects and clients, including social media, blog articles, etc. Even if you have an excellent graphics designer on hand, who can create 10 stunning logos for your brand, try to choose one and stick to it. Make it recognizable.

Present your team to your customers and visitors. It is not a secret that people frequently have a hard time trusting certain information on the Internet and on various websites. By presenting your team, or at least your management team, you are showing to your website visitors and/or prospects who you are and why they can trust you. Make sure to add some personal information about each member of your team. Help your prospects gain trust in your company and they will convert into loyal clients.

By combining all or just some of these ways to increase brand awareness, you can turn your business into success. While reading this article, you are probably getting a lot of other ideas to extend our tips or that may go hand-in-hand with our suggestions, so by all means, experiment and play with ideas. Once you have found the secret ingredient(s), only the sky is the limit.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

Success Stories


It was hard to keep Menchie’s young and mostly part-time staff informed about shift changes, until Menchie’s discovered Ximble’s easy-to-use smartphone app.

Fast Fix

Ximble’s easy-to-use scheduling tool allows Fast Fix employees to remotely access shift information, and integrates with their Point of Sale and Payroll systems.

Spry Health

When spreadsheets became too complicated, Spry Health sought simple, cost-effective timekeeping software so they could concentrate on growing their business.

Spirited Gifts

Since switching to Ximble, Spirited Gift no longer struggle with employees turning up at the wrong time, for the wrong shifts.

Re-bath of South Florida

Re-bath required timekeeping software that was simple, flexible, and that could grow with their business.


When they outgrew their own internal system, Vastrm chose Ximble to track their part-time and contracted employees, both in and out of the office.

Excellence Martial Arts

All that Excellence Martial Arts were looking for was basic employee timetracking, with payroll reporting. Ximble’s cost-effective software was the ideal solution.

Collab Inc

Manual timesheets were a poor fit for Collab, and with no easy to feed the data into Gusto they began looking for a viable solution to their scheduling and time tracking headaches.

Carolina Moves

Follow Carolina Moves’ journey as they transitioned from using an archaic time tracking and data entry methods to using something that could optimize their processes and integrate with Gusto.

Bearings Bike Shop

Read how inaccurate time keeping methods forced Bearing Bike Shop to approximate working hours leading to significant losses over the year, until implementing Ximble.

Mermaid Life Chameleon

Needing a simplistic solution to their scheduling and time tracking needs, Mermaid Life didn’t want a solution that would over deliver and overcharge for what they required.

Krein Knives

Outgrowing spreadsheets, Krein Knives now needed a time tracking solution that could accurately track irregular working hours and automate as much of the administrative process as possible.


Looking for automation and simplicity, Garmentory turned towards Ximble in hopes of resolving their time tracking woes.


With their eyes set on rapid growth, Novvia needed to implement a scheduling solution that could effectively scale as the business grew while integrating with the existing payroll system.


Discover how Story2 resolved their time tracking and payroll problems by implementing Ximble into their arsenal of tools and integrating it with their payroll platform, Gusto.

CareCentric Pty Ltd

Spreadsheets lacked the scalability and flexibility that CareCentric Pty Ltd needed as they grew and needed something that would be responsive to their changing needs.

Bou Cou Dancewear

Struggling with varying availability of staff, scheduling for multiple store fronts and managing payroll, Bou Cou Danceware needed a solution to their scheduling and time tracking needs.

Best Pets Veterinary Hospital

Constantly fighting wasted time from data entry errors, outdated methods of scheduling and time tracking were taking their toll. Discover how Ximble helps them overcome their challenges.

Hook SEO

Read how Ximble helped Hook SEO with their time tracking and scheduling problem when they noticed too much time was being wasted on data entry.

National Strategic

After a rapid increase of employees, National Strategic’s dependence on spreadsheets for time tracking was no longer viable. Find out how Ximble solved their problems.

miR Diagnostics

Find out how miR Diagnostics implemented Ximble’s time tracking features for their employees and how it improved their payroll operations through the Gusto integration.

Followell Fotography

Effective time tracking in and out of the office and Gusto integration was important for this photography company. Find out how Ximble stepped up to meet the challenge.


Ximble provided an inexpensive and user friendly solution to CARP’s time tracking and Gusto integration needs. Find what won them over and how it bettered their operations.


Discover how the time tracking and extensive feature of Ximble helped improve ILKB’s operations with the Gusto integrations and ximbleChat platform without breaking the bank.


A tech savvy company that integrates technology into your offices and homes. With their skill and knowledge, they turn your ideas into reality.

Wise Owl Animal Hospital

An animal hospital that combines traditional and modern medicine to provide superior animal care. They raise awareness and provide advice on excellent pet care.

Armstrong Property Management

A property management consulting that specializes in home real-estate. They offer an abundance of services to property owners.


A restaurant consulting company that helps you take your business to the next level. With the best advisors, they can help you expand your business.

Liquid Consulting

A consulting company that strives to become your food processing partner. Comprised of skilled technicians and employees to improve your business.

Alta Animal Hospital

Find out how Alta Animal Hospital do away with printed shift calendars and move to a 100% mobile platform.


Read how Ximble helps Montefiore eliminate the need for multiple spreadsheets and calendars.

Rudy’s Pub & Grill

By utilizing Ximble, Rudy’s Pub & Grill has seen a 60% decrease in missed shift from schedule confusion.


Learn how TouchSupport was able to manage employees at multiple locations with ease and save 8 hours a week by using Ximble.

Try Ximble for 14 days free

No credit card required. Cancel any time.