Creating Emails Worth Opening

How To Write An Email Subject, Creating Emails Worth OpeningIn case you decided to check the power of email marketing, then you probably already have a vision of the information you would like to serve to your subscribers. Creating the right type of emails to grab the interest of your audience and force them to interact and open your emails is a whole different story. With that being said, here are some tips that might help you get more out of your subscribers’ base.

Content is king. Think well about what kind of information you would like to relay through your email subscriber base. Is that content already available on your website? And if so, then why should the reader even open your emails? Try to use the email communication with your subscribers to notify them about some important stuff, or provide them with some neat tips and tricks about their interests. Do not just copy/paste the information from your website. That content can be seen whenever they want.

Write appealing subject lines. This tip might be one of the most important ones so make sure to learn how to write an email subject. Always have in mind that most of your subscribers might even delete your email without even taking a look at its content if there is no subject line. As for the email subject length, it should be fairly short and relevant to the content. Moreover, it should intrigue your subscriber enough to click on and open it.

Place relevant images in your email newsletter. People process and remember images much better than a plain text. While you should be careful not to go overboard with too many images, and risk even your emails being labeled as junk or spam by some strict spam systems, well placed 2-3 images per email message should do the trick and make your emails look much more appealing to your readership.

Make your emails worthwhile reading. As mentioned before in one of our articles about email marketing, your email messages need to deliver some value to your subscribers on a regular basis. By getting your audience used to getting something out of your emails, a small discount coupon code, or an announcement of new products, your future email opening rate is guaranteed to rise. Consider it a small reward to the subscriber for reading your email message.

Add user generated testimonials, if available. If you have a Facebook or Twitter page, or some other place on the web where users leave honest reviews about your business or products, then use some of those reviews and include them in your email messages occasionally. People genuinely like reading honest reviews made by other customers. Reading user generated testimonials is quite frequently one of the first steps that certain prospects do prior to engaging into business with start-up companies, like yours might be. So if you have such a content, make sure to include it from time to time in your newsletter.

Ask your subscribers for feedback. Generally, a lot of people like to state their opinion about various things. So why not occasionally allowing your subscribers to fill in a survey and get their opinion about your product or services, even about the content of your future email messages? While some people will not use the chance to provide their feedback, most of them will appreciate the opportunity to do so.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

Success Stories

Menchie’s

It was hard to keep Menchie’s young and mostly part-time staff informed about shift changes, until Menchie’s discovered Ximble’s easy-to-use smartphone app.

Fast Fix

Ximble’s easy-to-use scheduling tool allows Fast Fix employees to remotely access shift information, and integrates with their Point of Sale and Payroll systems.

Spry Health

When spreadsheets became too complicated, Spry Health sought simple, cost-effective timekeeping software so they could concentrate on growing their business.

Spirited Gifts

Since switching to Ximble, Spirited Gift no longer struggle with employees turning up at the wrong time, for the wrong shifts.

Re-bath of South Florida

Re-bath required timekeeping software that was simple, flexible, and that could grow with their business.

Vastrm

When they outgrew their own internal system, Vastrm chose Ximble to track their part-time and contracted employees, both in and out of the office.

Excellence Martial Arts

All that Excellence Martial Arts were looking for was basic employee timetracking, with payroll reporting. Ximble’s cost-effective software was the ideal solution.

Collab Inc

Manual timesheets were a poor fit for Collab, and with no easy to feed the data into Gusto they began looking for a viable solution to their scheduling and time tracking headaches.

Carolina Moves

Follow Carolina Moves’ journey as they transitioned from using an archaic time tracking and data entry methods to using something that could optimize their processes and integrate with Gusto.

Bearings Bike Shop

Read how inaccurate time keeping methods forced Bearing Bike Shop to approximate working hours leading to significant losses over the year, until implementing Ximble.

Mermaid Life Chameleon

Needing a simplistic solution to their scheduling and time tracking needs, Mermaid Life didn’t want a solution that would over deliver and overcharge for what they required.

Krein Knives

Outgrowing spreadsheets, Krein Knives now needed a time tracking solution that could accurately track irregular working hours and automate as much of the administrative process as possible.

Garmentory

Looking for automation and simplicity, Garmentory turned towards Ximble in hopes of resolving their time tracking woes.

Novvia

With their eyes set on rapid growth, Novvia needed to implement a scheduling solution that could effectively scale as the business grew while integrating with the existing payroll system.

Story2

Discover how Story2 resolved their time tracking and payroll problems by implementing Ximble into their arsenal of tools and integrating it with their payroll platform, Gusto.

CareCentric Pty Ltd

Spreadsheets lacked the scalability and flexibility that CareCentric Pty Ltd needed as they grew and needed something that would be responsive to their changing needs.

Bou Cou Dancewear

Struggling with varying availability of staff, scheduling for multiple store fronts and managing payroll, Bou Cou Danceware needed a solution to their scheduling and time tracking needs.

Best Pets Veterinary Hospital

Constantly fighting wasted time from data entry errors, outdated methods of scheduling and time tracking were taking their toll. Discover how Ximble helps them overcome their challenges.

Hook SEO

Read how Ximble helped Hook SEO with their time tracking and scheduling problem when they noticed too much time was being wasted on data entry.

National Strategic

After a rapid increase of employees, National Strategic’s dependence on spreadsheets for time tracking was no longer viable. Find out how Ximble solved their problems.

miR Diagnostics

Find out how miR Diagnostics implemented Ximble’s time tracking features for their employees and how it improved their payroll operations through the Gusto integration.

Followell Fotography

Effective time tracking in and out of the office and Gusto integration was important for this photography company. Find out how Ximble stepped up to meet the challenge.

CARP

Ximble provided an inexpensive and user friendly solution to CARP’s time tracking and Gusto integration needs. Find what won them over and how it bettered their operations.

iLoveKickboxing

Discover how the time tracking and extensive feature of Ximble helped improve ILKB’s operations with the Gusto integrations and ximbleChat platform without breaking the bank.

Techpoint1

A tech savvy company that integrates technology into your offices and homes. With their skill and knowledge, they turn your ideas into reality.

Wise Owl Animal Hospital

An animal hospital that combines traditional and modern medicine to provide superior animal care. They raise awareness and provide advice on excellent pet care.

Armstrong Property Management

A property management consulting that specializes in home real-estate. They offer an abundance of services to property owners.

Parsaco

A restaurant consulting company that helps you take your business to the next level. With the best advisors, they can help you expand your business.

Liquid Consulting

A consulting company that strives to become your food processing partner. Comprised of skilled technicians and employees to improve your business.

Alta Animal Hospital

Find out how Alta Animal Hospital do away with printed shift calendars and move to a 100% mobile platform.

Montefiore

Read how Ximble helps Montefiore eliminate the need for multiple spreadsheets and calendars.

Rudy’s Pub & Grill

By utilizing Ximble, Rudy’s Pub & Grill has seen a 60% decrease in missed shift from schedule confusion.

TouchSupport

Learn how TouchSupport was able to manage employees at multiple locations with ease and save 8 hours a week by using Ximble.

Try Ximble for 14 days free

No credit card required. Cancel any time.