Corporate Responsibility: 5 Ways to Put Your Core Values to Work

Corporate responsibility doesn’t have to be volunteer work and platitudes about neighborliness. Put real values into Corporate Responsibility, Corporate Responsibility: 5 Ways to Put Your Core Values to Workmore of your work place and you’ll see._

Corporate Responsibility:

5 Ways to Put Your Core Values to Work Already!

There’s a rage in the business world.

Core Values – Culture – Strategy

It’s enough to drive some very comfortable old dinosaurs right out of the business. The smart ones, though, are taking notice.

Finding, keeping and getting more out of the right people – the real talent in your industry – depends in some large measure on writing down, believing in and sharing the values that drive your business – if not your entire industry. For younger, smaller, leaner companies, culture and values have been like a god-send. Older, bloated, bigger, and less agile companies are – in some cases – actually driven close to bankruptcy. Think of Zappos running rings around Sears and JCPenney. They all sell the same stuff, but some of them sell a lot better.

The reason they can sell better is that their workforces believe in them and share the broader values of the organization.

Coming to Terms with Corporate Responsibility

We’re not talking here about “social responsibility,” i.e.; what your company does in your community or city, independently of its business function. Everything being discussed below falls squarely under the rubric of “actual business function.”

Corporate responsibility, in this day and age means taking an ethical stance, promoting, living it and encouraging it in and all around your business.We’ve written here before about actually defining core values. It can seem like a daunting process to get moving – even if the outcome is broadly understood before you start.  That is to say – values don’t have to represent a big surprise.

But they do represent an important connection – the WHY – of what you’re people are doing every day and, likely, why your customers continue to come back.

So how are you going to let people know that you have this values statement that lays out your corporate responsibility to the world?

Let’s give you five important and relatively easy ways to promote your core values within your organization.

Before we start though, we’re going to omit some of the obvious places, like your About Page and your company Newsletter. These are important, but they’re also just a little obvious. Have the About Page re-written, and make an event out of the roll-out of your values. Announce that in your newsletter. Then do all of the following too.

1) LISTENING

One thing that the process of defining your corporate values should make your organization better at, is “listening.” Surveys, questionnaires and a broader culture of “listening” should allow you to demonstrate (at least one of) your values, and to gather valuable information too. If you got good at surveying in developing your values, now put the same skills to use and critique management!

2) RECRUITMENT

Corporate responsibility comes, in very large measure, down to a Human Resources management issue. From before the hire straight through the orientation session, you need to be checking that candidates and new hires align properly, in terms of values, with the broader culture of the organization. Work with recruiters and interviewers to discuss how your values statement shows up in the interview, hiring and orientation process.

Oh, and don’t hire people who don’t share the company’s values.

3) MANAGEMENT

Managers should be familiar with the values as they’ve been established but you might consider re-training them to insert those values into the every day process. That can be an afternoon meeting or a couple of sessions to make sure all of your people hear about the values, and hear about them regularly.

4) REWARDS & APPRAISALS

Forget sales numbers. Any salesman will tell you they’re based on luck. Your values are the number one thing to reward and they’re always a good time to talk about values. Core values should be the defining measure of everything your company is evaluating. Spell them out and re-write all of your literature, collateral, training manuals and communications in light of your values.

5) COMMUNICATIONS

We mentioned above that we won’t point out the obvious. Your company newsletter or emails from the chairman are just a little too obvious, but if they are announcing thematic improvements, success stories or examples, then we’re not going to stop you. Some of your people will have a glut of email to cook through every day, but many will not. A daily email is probably better than a weekly (or worse, monthly) newsletter. Communications are the life and death of any organization and in most cases, organizations are sending out more and better emails, blog posts and themed communications than ever before. Your values belong there, too.

Communicating what you stand for and the best examples of how the organization embraces corporate responsibility have never been more important. Ultimately defeating and destroying the old guard is why people love the free market system. Let us know in the comments how your organization is highlighting, sharing and growing from the values you share.

_______

Photo this page: Steinway Pianos of Calgary – Piano Hammers © Creative Commons by Rhona-Mae Arca

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

Success Stories

Menchie’s

It was hard to keep Menchie’s young and mostly part-time staff informed about shift changes, until Menchie’s discovered Ximble’s easy-to-use smartphone app.

Fast Fix

Ximble’s easy-to-use scheduling tool allows Fast Fix employees to remotely access shift information, and integrates with their Point of Sale and Payroll systems.

Spry Health

When spreadsheets became too complicated, Spry Health sought simple, cost-effective timekeeping software so they could concentrate on growing their business.

Spirited Gifts

Since switching to Ximble, Spirited Gift no longer struggle with employees turning up at the wrong time, for the wrong shifts.

Re-bath of South Florida

Re-bath required timekeeping software that was simple, flexible, and that could grow with their business.

Vastrm

When they outgrew their own internal system, Vastrm chose Ximble to track their part-time and contracted employees, both in and out of the office.

Excellence Martial Arts

All that Excellence Martial Arts were looking for was basic employee timetracking, with payroll reporting. Ximble’s cost-effective software was the ideal solution.

Collab Inc

Manual timesheets were a poor fit for Collab, and with no easy to feed the data into Gusto they began looking for a viable solution to their scheduling and time tracking headaches.

Carolina Moves

Follow Carolina Moves’ journey as they transitioned from using an archaic time tracking and data entry methods to using something that could optimize their processes and integrate with Gusto.

Bearings Bike Shop

Read how inaccurate time keeping methods forced Bearing Bike Shop to approximate working hours leading to significant losses over the year, until implementing Ximble.

Mermaid Life Chameleon

Needing a simplistic solution to their scheduling and time tracking needs, Mermaid Life didn’t want a solution that would over deliver and overcharge for what they required.

Krein Knives

Outgrowing spreadsheets, Krein Knives now needed a time tracking solution that could accurately track irregular working hours and automate as much of the administrative process as possible.

Garmentory

Looking for automation and simplicity, Garmentory turned towards Ximble in hopes of resolving their time tracking woes.

Novvia

With their eyes set on rapid growth, Novvia needed to implement a scheduling solution that could effectively scale as the business grew while integrating with the existing payroll system.

Story2

Discover how Story2 resolved their time tracking and payroll problems by implementing Ximble into their arsenal of tools and integrating it with their payroll platform, Gusto.

CareCentric Pty Ltd

Spreadsheets lacked the scalability and flexibility that CareCentric Pty Ltd needed as they grew and needed something that would be responsive to their changing needs.

Bou Cou Dancewear

Struggling with varying availability of staff, scheduling for multiple store fronts and managing payroll, Bou Cou Danceware needed a solution to their scheduling and time tracking needs.

Best Pets Veterinary Hospital

Constantly fighting wasted time from data entry errors, outdated methods of scheduling and time tracking were taking their toll. Discover how Ximble helps them overcome their challenges.

Hook SEO

Read how Ximble helped Hook SEO with their time tracking and scheduling problem when they noticed too much time was being wasted on data entry.

National Strategic

After a rapid increase of employees, National Strategic’s dependence on spreadsheets for time tracking was no longer viable. Find out how Ximble solved their problems.

miR Diagnostics

Find out how miR Diagnostics implemented Ximble’s time tracking features for their employees and how it improved their payroll operations through the Gusto integration.

Followell Fotography

Effective time tracking in and out of the office and Gusto integration was important for this photography company. Find out how Ximble stepped up to meet the challenge.

CARP

Ximble provided an inexpensive and user friendly solution to CARP’s time tracking and Gusto integration needs. Find what won them over and how it bettered their operations.

iLoveKickboxing

Discover how the time tracking and extensive feature of Ximble helped improve ILKB’s operations with the Gusto integrations and ximbleChat platform without breaking the bank.

Techpoint1

A tech savvy company that integrates technology into your offices and homes. With their skill and knowledge, they turn your ideas into reality.

Wise Owl Animal Hospital

An animal hospital that combines traditional and modern medicine to provide superior animal care. They raise awareness and provide advice on excellent pet care.

Armstrong Property Management

A property management consulting that specializes in home real-estate. They offer an abundance of services to property owners.

Parsaco

A restaurant consulting company that helps you take your business to the next level. With the best advisors, they can help you expand your business.

Liquid Consulting

A consulting company that strives to become your food processing partner. Comprised of skilled technicians and employees to improve your business.

Alta Animal Hospital

Find out how Alta Animal Hospital do away with printed shift calendars and move to a 100% mobile platform.

Montefiore

Read how Ximble helps Montefiore eliminate the need for multiple spreadsheets and calendars.

Rudy’s Pub & Grill

By utilizing Ximble, Rudy’s Pub & Grill has seen a 60% decrease in missed shift from schedule confusion.

TouchSupport

Learn how TouchSupport was able to manage employees at multiple locations with ease and save 8 hours a week by using Ximble.

Try Ximble for 14 days free

No credit card required. Cancel any time.