Black Friday Versus Cyber Monday
Black Friday and Cyber Monday are two of the biggest shopping days of the year. They also happen to both occur very soon after Thanksgiving. Black Friday is the day after Thanksgiving, and Cyber Monday is four days after Thanksgiving. Both of these huge shopping days offer high quantities of deals and bargains for shoppers. However, despite their similarities, there are some major differences between the two days. Here are some of the most significant differences.
1. In person vs. Online Shopping
Although Black Friday has many online deals, there is an incredible amount of in-store shopping that goes on during this day. However, Cyber Monday specials are more geared toward online shopping. In fact, Cyber Monday in 2015 was the largest ecommerce sales day of all time, with ecommerce sales hitting $3.07 billion.
The reason why online sales are greater for Cyber Monday than Black Friday is because Cyber Monday is specifically geared toward online sales, and Black Friday is not. In fact, many shoppers on Black Friday go to brick and mortar locations to capitalize on the deals offered for Black Friday.
2. Black Friday Shoppers tend to be younger
The predominant demographic for Black Friday shoppers is females under 30 years old and who make less than $75k a year. On the other hand, the predominant demographic for Cyber Monday shoppers is females who are over 30 years old, and who are homeowners (ecommerce-platforms.com).
It seems that younger people are more likely to go out and brave the long lines and colder weather in order to get the Black Friday specials offered at brick and mortar stores. However, the older generations are more content to sit back and order from their computers on Cyber Monday.
3. Black Friday is much older
Cyber Monday is a relatively recent phenomenon. In fact, the opportunity to shop online and get Cyber Monday specials has only existed for the last few decades. However, the opportunity to shop in brick and mortar stores and get specials for Black Friday has been around for centuries. The unofficial beginning of the Black Friday tradition was in 1924 (blackfriday.com).
So, Black Friday is a much more traditional shopping day. However, due to the immense and growing popularity of online shopping, it looks like Cyber Monday could become just as popular as Black Friday. Both shopping days are likely to stay along for a long time, however.