7 Reasons Why Customer Feedback is Important

Customer feedback, both positive and negative, is extremely important. It helps one make better decisions, improve specific business or product aspects and boost confidence. What is certain is that successful brands nowadays do not base their success on wild guesses or pure luck. Gathering feedback from clients is an important step in order to improve many aspects of doing business. Here are some of the benefits your company can get from gathering effective feedback from your clients.

Improve your service or product

Customer feedback can help improve a product or service. Continuous gathering of your customers’ opinions and satisfaction rates of specific features or areas of your product or service can help you understand your clients’ needs better and identify hiccups or issues ahead of time. By addressing obstacles from the negative feedback collected, your business will be proactive at decreasing the churn rate and improving your product or service.

Find your business advocates

By collecting feedback from your customers consistently, you can easily identify who are your business advocates among your clients. Word of mouth is an important aspect of growing your business and it might be a good idea to identify who your biggest advocates are so you could pay some special attention to such clients and make them feel even more appreciated. There’s a big chance they’re already spreading a good word about your business, so an extra push in the right direction might get your company more clients based on great recommendations.

Make better decisions

When considering enhancements and new options related to the product or service improvements or upgrades, it is a far better idea to base such things on frequent customer feedback rather than guesses and assumptions. Company owners or managers are frequently tempted to make decisions based on their assumptions of what clients want. While occasionally they may get lucky, it is a much better idea to make important decisions based on the data gathered from clients.

Improve customer retention

As mentioned earlier, gathering feedback can help you make smart decisions about your product or service and decrease your churn rate as well as to increase the client acquisition rate. Generally, clients feel appreciated when provided with a way to express their opinion. On the other hand, gathering feedback and not utilizing the data or results found would be just a waste of time. Clients need to be know that there is someone not just asking for their feedback, but actually reading it afterwards and making sure that their opinion is valued.

Increase new client acquisition

Great testimonials from your existing clients can significantly help the process of acquiring new clients, when used properly. Make sure, though, that you have a permission from your clients to post their positive feedback about your business through the website, social media or other public channels. Seeing an actual experience of others can significantly improve your sales rates and boost your company success.

Boost staff morale

Realizing that some clients truly appreciate the type of service or product sold can tremendously boost the morale of your staff members. There’s no better feeling than getting some pat on the back from the client after a hard working day. Getting such positive feedback from clients and sharing it with your team can increase their confidence and boost their overall performance.

Find up-selling opportunities

Through the process of gathering continuous feedback you can easily identify the clients who are happy with your service or product. After that process, it is very easy to approach those clients with another valuable offer your company might have and boost your income through upselling the right add-on products or services to the right group of customers.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

Success Stories


It was hard to keep Menchie’s young and mostly part-time staff informed about shift changes, until Menchie’s discovered Ximble’s easy-to-use smartphone app.

Fast Fix_-_logo_Case_study_page
Fast Fix

Ximble’s easy-to-use scheduling tool allows Fast Fix employees to remotely access shift information, and integrates with their Point of Sale and Payroll systems.

Spry Health

When spreadsheets became too complicated, Spry Health sought simple, cost-effective timekeeping software so they could concentrate on growing their business.

Spirited Gifts

Since switching to Ximble, Spirited Gift no longer struggle with employees turning up at the wrong time, for the wrong shifts.

Re-bath of South Florida

Re-bath required timekeeping software that was simple, flexible, and that could grow with their business.


When they outgrew their own internal system, Vastrm chose Ximble to track their part-time and contracted employees, both in and out of the office.

Excellence Martial Arts_-_logo_Case_study_page
Excellence Martial Arts

All that Excellence Martial Arts were looking for was basic employee timetracking, with payroll reporting. Ximble’s cost-effective software was the ideal solution.

Collab Inc

Manual timesheets were a poor fit for Collab, and with no easy to feed the data into Gusto they began looking for a viable solution to their scheduling and time tracking headaches.

Carolina Moves_-_logo_Case_study_page
Carolina Moves

Follow Carolina Moves’ journey as they transitioned from using an archaic time tracking and data entry methods to using something that could optimize their processes and integrate with Gusto.

Bearings Bike Shop_-_logo_Case_study_page
Bearings Bike Shop

Read how inaccurate time keeping methods forced Bearing Bike Shop to approximate working hours leading to significant losses over the year, until implementing Ximble.

2 Mermaid Life_Chameleon_-_logo_Case_study_page
Mermaid Life Chameleon

Needing a simplistic solution to their scheduling and time tracking needs, Mermaid Life didn’t want a solution that would over deliver and overcharge for what they required.

2 Krein Knives_-_logo_Case_study_page
Krein Knives

Outgrowing spreadsheets, Krein Knives now needed a time tracking solution that could accurately track irregular working hours and automate as much of the administrative process as possible.


Looking for automation and simplicity, Garmentory turned towards Ximble in hopes of resolving their time tracking woes.


With their eyes set on rapid growth, Novvia needed to implement a scheduling solution that could effectively scale as the business grew while integrating with the existing payroll system.


Discover how Story2 resolved their time tracking and payroll problems by implementing Ximble into their arsenal of tools and integrating it with their payroll platform, Gusto.

CareCentric Pty Ltd_-_logo_Case_study_page
CareCentric Pty Ltd

Spreadsheets lacked the scalability and flexibility that CareCentric Pty Ltd needed as they grew and needed something that would be responsive to their changing needs.

Bou Cou Dancewear_-_logo_Case_study_page
Bou Cou Dancewear

Struggling with varying availability of staff, scheduling for multiple store fronts and managing payroll, Bou Cou Danceware needed a solution to their scheduling and time tracking needs.

Best Pets_-_logo_Case_study_page
Best Pets Veterinary Hospital

Constantly fighting wasted time from data entry errors, outdated methods of scheduling and time tracking were taking their toll. Discover how Ximble helps them overcome their challenges.

Hook SEO_-_logo_Case_study_page
Hook SEO

Read how Ximble helped Hook SEO with their time tracking and scheduling problem when they noticed too much time was being wasted on data entry.

National Strategic_-_logo_Case_study_page
National Strategic

After a rapid increase of employees, National Strategic’s dependence on spreadsheets for time tracking was no longer viable. Find out how Ximble solved their problems.

miR Diagnostics

Find out how miR Diagnostics implemented Ximble’s time tracking features for their employees and how it improved their payroll operations through the Gusto integration.

Followell Fotography

Effective time tracking in and out of the office and Gusto integration was important for this photography company. Find out how Ximble stepped up to meet the challenge.


Ximble provided an inexpensive and user friendly solution to CARP’s time tracking and Gusto integration needs. Find what won them over and how it bettered their operations.


Discover how the time tracking and extensive feature of Ximble helped improve ILKB’s operations with the Gusto integrations and ximbleChat platform without breaking the bank.


A tech savvy company that integrates technology into your offices and homes. With their skill and knowledge, they turn your ideas into reality.

Wise Owl
Wise Owl Animal Hospital

An animal hospital that combines traditional and modern medicine to provide superior animal care. They raise awareness and provide advice on excellent pet care.

Armstrong Property Management
Armstrong Property Management

A property management consulting that specializes in home real-estate. They offer an abundance of services to property owners.


A restaurant consulting company that helps you take your business to the next level. With the best advisors, they can help you expand your business.

Liquid Consulting
Liquid Consulting

A consulting company that strives to become your food processing partner. Comprised of skilled technicians and employees to improve your business.


Learn how TouchSupport was able to manage employees at multiple locations with ease and save 8 hours a week by using Ximble.

Alta Animal Hospital

Find out how Alta Animal Hospital do away with printed shift calendars and move to a 100% mobile platform.


Read how Ximble helps Montefiore eliminate the need for multiple spreadsheets and calendars.

Rudy’s Pub & Grill

By utilizing Ximble, Rudy’s Pub & Grill has seen a 60% decrease in missed shift from schedule confusion.

Try Ximble for 14 days free

No credit card required. Cancel any time.