4 Ways to Make Your Restaurant Stand Out from the Crowd

Restaurant Marketing Plan, 4 Ways to Make Your Restaurant Stand Out from the CrowdWhen a restaurant is working well, it can be a very lucrative business. However, if your restaurant is facing stiff competition from other local restaurants, then you may have to up your game in order to make your business highly successful. Here are some great ways to make your restaurant stand out from the crowd.

1. Effective marketing plan

In order to get larger numbers of customers through your door, you need to create an effective restaurant marketing plan. In order to create an effective restaurant marketing plan, you need to identify the things that are appealing to your demographic, capitalize on these things and then get the word out.

For example, if you are running a sports bar and grill, you can create specials for certain sports events. You can advertise this on social media, local radio stations, or through other means. Whatever you do, you just need to make sure that your restaurant marketing plan is targeted for your demographic, and reaches large numbers of people.

2. Restaurant scheduling software

Restaurant schedule app, such as the Ximble app can help your restaurant to operate much more swiftly. This is because the Ximble app allows managers to generate schedules, approve shift, shift swap, or time of requests, and even track employee work hours all from the convenience of their mobile phones.

This software frees up managers’ time, so they can spend it helping the business elsewhere, and it also makes it easier for employees to get their work assignments. Using this software can help make your restaurant operate a lot more smoothly. It can also give you a crucial competitive advantage over companies who don’t use it.

3. Have competitions

Competitions can generate a lot of buzz. For example, if you are a pizza restaurant, then you can have a pizza designing competition for your customers. In this competition, your customers can compete to design a pizza type that you will use on your menu for a specific period of time.

You can turn such a competition into a great event that can pack your restaurant, and get people excited about it. Involving your community in such a way can help to make you stand out from the crowd, and to get people excited about your business. You can use social media to advertise this competition, and to provide updates about it.

4. Provide behind-the-scenes footage

Many people like to see how their food is cooked. They like to watch chefs compile all the ingredients and make a masterful meal. So, you can take advantage of this by filming your chefs cooking in the kitchen, and then putting the footage up on social media. This can help to create intrigue for your restaurant.


If you are going to make your restaurant stand out, then you need to do things a bit differently. Doing the same old things is not going to cut it. Using the advice in this blog can help you to run your restaurant more efficiently, and to get a buzz created for your restaurant.

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

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