3 Ways Small Businesses Can Compete with Big Businesses

Business Competition, 3 Ways Small Businesses Can Compete with Big BusinessesIt can be difficult for many small businesses to compete with bigger ones in their sector. This is especially true if a large competitor moves into an area that is very close to the smaller store.

The reason why it can be so hard for small businesses to compete with big companies is because larger businesses often have established an economy of scale, so their prices are often lower. Further, they tend to have significantly larger amounts of capital that they can devote to marketing and acquiring customers.

However, even though it can be difficult at times for a small business to compete with a big business, it still can be done. Here are some great ways that small businesses can compete with larger ones.

1. Focus on a niche

Many larger companies are not specialty companies, but instead, are generalists, and offer a wide variety of products. This presents an opportunity for smaller companies to specialize in smaller niches.

Specializing in a smaller niche can position smaller companies as experts in this field. Being known as an expert can be very helpful for advertising reasons. Further, if you are focusing only in one niche, then it can help you to learn all of the angles in this niche, and how to excel in it. This is one way that smaller companies can outdo big businesses.

2. Encourage account registration for your online shoppers

You can do this by periodically displaying a popup ad to viewers on your website, encouraging them to make an account for your company. Getting people to register for an account with your company has several benefits. First, it allows you to add them to your mailing list. If they are on your mailing list, it means that you can advertise to them time and time again.

Second, it means that if they put items in their shopping carts and don’t buy them, those items will stay in the shopping carts. This can increase the chances of them making a purchase the next time they are on the site.

Finally, it makes them feel a closer connection to your company. This can be good for creating customer loyalty.

3. Have great customer service

Oftentimes, big companies are so inundated with customer service calls that they cannot keep up. This means that there may be a very frustrating waiting time when customers are kept on hold, or there may be automated responses, which also can be very aggravating.

Smaller companies, however, usually do not receive anywhere near as many customer service calls. Thus, they can usually have a much easier time with keeping up with them. It may also be easier for smaller companies to have better in-store customer service as well, because their stores tend to be smaller. This can make it is easier for customers to find and speak with customer service people.

In today’s economy, business competition can be fierce. However, smaller companies should not let intense business competition stop them from trying to compete with big business. Just because a company may be bigger does not mean that it will be able to control the entire market share. If you follow these tips, then your small business may just be able to compete extremely well with larger businesses!

Karin Jakovljevic

About the author

Karin Jakovljevic

Karin Jakovljevic is the head of marketing at Ximble, a powerful, cloud-based workforce management system, simplifying employee scheduling and time tracking for retailers, restaurants and small businesses.

Success Stories


It was hard to keep Menchie’s young and mostly part-time staff informed about shift changes, until Menchie’s discovered Ximble’s easy-to-use smartphone app.

Fast Fix

Ximble’s easy-to-use scheduling tool allows Fast Fix employees to remotely access shift information, and integrates with their Point of Sale and Payroll systems.

Spry Health

When spreadsheets became too complicated, Spry Health sought simple, cost-effective timekeeping software so they could concentrate on growing their business.

Spirited Gifts

Since switching to Ximble, Spirited Gift no longer struggle with employees turning up at the wrong time, for the wrong shifts.

Re-bath of South Florida

Re-bath required timekeeping software that was simple, flexible, and that could grow with their business.


When they outgrew their own internal system, Vastrm chose Ximble to track their part-time and contracted employees, both in and out of the office.

Excellence Martial Arts

All that Excellence Martial Arts were looking for was basic employee timetracking, with payroll reporting. Ximble’s cost-effective software was the ideal solution.

Collab Inc

Manual timesheets were a poor fit for Collab, and with no easy to feed the data into Gusto they began looking for a viable solution to their scheduling and time tracking headaches.

Carolina Moves

Follow Carolina Moves’ journey as they transitioned from using an archaic time tracking and data entry methods to using something that could optimize their processes and integrate with Gusto.

Bearings Bike Shop

Read how inaccurate time keeping methods forced Bearing Bike Shop to approximate working hours leading to significant losses over the year, until implementing Ximble.

Mermaid Life Chameleon

Needing a simplistic solution to their scheduling and time tracking needs, Mermaid Life didn’t want a solution that would over deliver and overcharge for what they required.

Krein Knives

Outgrowing spreadsheets, Krein Knives now needed a time tracking solution that could accurately track irregular working hours and automate as much of the administrative process as possible.


Looking for automation and simplicity, Garmentory turned towards Ximble in hopes of resolving their time tracking woes.


With their eyes set on rapid growth, Novvia needed to implement a scheduling solution that could effectively scale as the business grew while integrating with the existing payroll system.


Discover how Story2 resolved their time tracking and payroll problems by implementing Ximble into their arsenal of tools and integrating it with their payroll platform, Gusto.

CareCentric Pty Ltd

Spreadsheets lacked the scalability and flexibility that CareCentric Pty Ltd needed as they grew and needed something that would be responsive to their changing needs.

Bou Cou Dancewear

Struggling with varying availability of staff, scheduling for multiple store fronts and managing payroll, Bou Cou Danceware needed a solution to their scheduling and time tracking needs.

Best Pets Veterinary Hospital

Constantly fighting wasted time from data entry errors, outdated methods of scheduling and time tracking were taking their toll. Discover how Ximble helps them overcome their challenges.

Hook SEO

Read how Ximble helped Hook SEO with their time tracking and scheduling problem when they noticed too much time was being wasted on data entry.

National Strategic

After a rapid increase of employees, National Strategic’s dependence on spreadsheets for time tracking was no longer viable. Find out how Ximble solved their problems.

miR Diagnostics

Find out how miR Diagnostics implemented Ximble’s time tracking features for their employees and how it improved their payroll operations through the Gusto integration.

Followell Fotography

Effective time tracking in and out of the office and Gusto integration was important for this photography company. Find out how Ximble stepped up to meet the challenge.


Ximble provided an inexpensive and user friendly solution to CARP’s time tracking and Gusto integration needs. Find what won them over and how it bettered their operations.


Discover how the time tracking and extensive feature of Ximble helped improve ILKB’s operations with the Gusto integrations and ximbleChat platform without breaking the bank.


A tech savvy company that integrates technology into your offices and homes. With their skill and knowledge, they turn your ideas into reality.

Wise Owl Animal Hospital

An animal hospital that combines traditional and modern medicine to provide superior animal care. They raise awareness and provide advice on excellent pet care.

Armstrong Property Management

A property management consulting that specializes in home real-estate. They offer an abundance of services to property owners.


A restaurant consulting company that helps you take your business to the next level. With the best advisors, they can help you expand your business.

Liquid Consulting

A consulting company that strives to become your food processing partner. Comprised of skilled technicians and employees to improve your business.

Alta Animal Hospital

Find out how Alta Animal Hospital do away with printed shift calendars and move to a 100% mobile platform.


Read how Ximble helps Montefiore eliminate the need for multiple spreadsheets and calendars.

Rudy’s Pub & Grill

By utilizing Ximble, Rudy’s Pub & Grill has seen a 60% decrease in missed shift from schedule confusion.


Learn how TouchSupport was able to manage employees at multiple locations with ease and save 8 hours a week by using Ximble.

Try Ximble for 14 days free

No credit card required. Cancel any time.